Demographic Analysis FAQ
Q. I am an active subscriber of TheAnalyst PRO. Why am I required to buy credits to use the Demographic Analysis tool.
A. The report information is provided by a third party vendor - ESRI. ESRI is the leader in demographic and psychographic analysis information. ESRI charges for each report section (i.e. Demographic and Income Profile, Housing Profile, Tapestry Segmentation, Traffic Count, etc.) TheAnalyst PRO subsidizes the cost with ESRI but passes the per report usage to the user. This allows us to maintain the current pricing for TheAnalyst PRO and only the users for the Demographic Analysis are charged for the reports and report sections they need.
Q. What geographic locations is this data available.
A. The Demographic Analysis reports are available for any location in the 50 United States.
Q. What study areas can I create in the Demographic Analysis tool?
A. You can create a Radius (up to 3 radius rings per report), Drive Time (minutes) or custom drawn study area on the map.
Q. How can I access to the tool?
A. Here are some screenshots on where to access the tool:
Q. I do not see what the cost per report is
A. The user can select the report sections to include. Each section is ‘1 credit’. Each credit is $2 which you purchase in blocks of 25, 50 or 100 for $50, $100, or $200 respectively.
See screenshot below for list of the sections to include in a report. The Location / Study Area Map does not charge credits at this time.
The maximum credits per report if you select all sections is 9 credits, which equates to $18.
Q. Why did we remove the Retail GAP Analysis report from the Demographic Analysis section of TheAnalyst PRO?
A. ESRI Business Analyst – Retail GAP Analysis Report
The retail Gap analysis report from ESRI Business Analyst was depreciated in May 2019.
The content of this report was discussed in the 2018 ESRI user conference in the retail special interests group meeting. It was decided that the increasing velocity of online retail transactions has created challenges to properly define the geography in which to apply the online sales which relate to the methodology to create the supply variable which is used in the calculations to create the retail gap analysis report.
This challenge impacts the validity of the report, and as a result, the report was depreciated. ESRI has not selected a replacement to this report.